What is NAD Made Of?
NADH stands for nicotinamide adenine dinucleotide (NAD) is a coenzyme found in all living cells. That is derived from vitamin B3, also known as niacin. NADH is an essential cofactor responsible for hundreds of biochemical reactions in the human body and is extensively used in the production od cellular energy ATP. NADH also plays a notable role in the synthesis of neurotransmitters in the brain. Benefits include increased energy, slowing the aging process, increased metabolic rate, weight loss, build muscle, increased stamina, and reduction in illness.
CRNF pledges $2.1 million to extend NAD self-regulatory program through 2017 WASHINGTON — The Council for Responsible Nutrition Foundation on Monday announced it has pledged additional grants — now totaling more than $2.1 million — to the National Advertising Division that will extend through 2017 the NAD self-regulatory program that monitors advertising for dietary supplements.
The program, first launched in 2006 and supported through a series of multi-year grants, serves as the trade association’s cornerstone of self-regulatory initiatives, and has been praised by the Federal Trade Commissioners and FTC staff as “an excellent example of self-regulation.” “Self-regulation is the hallmark of a mature industry and our member companies proudly continue to support this self-regulatory initiative because we understand that truthful and accurate advertising levels the playing field for honest advertisers and ultimately serves the consumer,” said Steve Mister, CRNF president, and CEO.
The active ad-monitoring and peer-to-peer process conducted by the NAD is effective, CRNF stated. It encourages cooperation and allows companies a chance to voluntarily change non-compliant behavior before facing potentially serious consequences from the FTC and other law enforcement agencies. The program encourages fair competition and is unique in the dietary supplement industry because it involves a public and transparent process with accountability and demonstrated results. Each monitoring case or challenge results in a written decision explaining the review and, if changes are needed, providing advertisers with instruction and guidance for future advertising. “The responsible dietary supplement industry recognizes the need to meet high standards of truthfulness and substantiation.
NAD Dietary Supplements Review Program
The CRN Foundation is to be congratulated for its courage in stepping forward to financially support the transparent self-regulation of advertising claims made in dietary supplement advertising,” said Lee Peeler, president and CEO of the Advertising Self-Regulatory Council, and EVP National Advertising Programs, Council of Better Business Bureaus. The dietary supplement NAD program exceeded an important milestone this past June with the completion of over 200 advertising challenges. The caseload has continued to grow throughout the course of the eight-year program as the initiative allowed NAD to hire an additional attorney focused solely on the dietary supplement category. According to NAD, companies comply with
The caseload has continued to grow throughout the course of the eight-year program as the initiative allowed NAD to hire an additional attorney focused solely on the dietary supplement category. According to NAD, companies comply with NAD’s recommendations at a rate of nearly 98%. “We’re pleased to be able to continue our longstanding support of NAD’s dietary supplement advertising review program. It’s an important vehicle for CRN, its members, and other companies in the industry to play a key role in self-regulation, supporting a marketplace where consumers can be more confident in the truth and accuracy of advertising claims for dietary supplements,
Mister said. Further, he noted that responsible industry’s participation in the program is critical to its continued success. “We urge all industry stakeholders – not just CRN member companies – to remain involved and supportive of the program. If you see a supplement and that’s misleading or untruthful, or that includes claims that can’t be substantiated, file a competitive challenge with the NAD.” NAD reviews print, broadcast, infomercial and web-based advertising and opens cases prompted by complaints from competitors, consumers and following its own monitoring.
NAD Asks Metabolic Research to Stop Stemulite Claims
NEW YORK–The National Advertising Division (NAD) of the Council of Better Business Bureaus recommended Metabolic Research Inc., discontinue certain claims made for the company’s “Stemulite” dietary supplement. NAD initially requested substantiation in 2009 for certain advertising claims made by Metabolic Research for the product; however, the company declined to provide a substantive response at that time.
The advertising at issue was referred to FTC and FDA; the advertiser then notified NAD that it would participate in a self-regulatory review. At the outset, the advertiser asserted that it had discontinued certain claims at issue in NAD’s initial inquiry, including all weight-loss claims. NAD then considered several other claims made in print, on product packaging, and in testimonials, including: “People who take Stemulite Experience: Deep REM Sleep, Increased Muscle Gain and Endurance, and Increased Wellness and Energy.
Achieve Peak Athletic Performance Naturally with Stemulite all-natural Fitness Formula” “The Stemulite Combination Promotes Increased, Strength, Muscle, Energy, Deep Sleep, Endurance, Recovery Speed” “Within Two Days of Using Stemulite, I Slept Great!” “I Have Noticed A Tremendous Energy Boost.” “Using Stemulite, I Have Seen Results in 2-3 Weeks.” “In Three Days, Suddenly My Sleep Was Fantastic.” “I Am Getting Eight Hours of Restful Sleep, It’s A Miracle” “In Just 5 Days, My Endurance Has Increased 25%” NAD examined evidence that included a small study on Stemulite, studies on some of the product’s ingredients and an ongoing study of the product that is now underway at Rutgers University in New Jersey.
Following its review, NAD Technology review determined that the advertiser’s voluntary discontinuance of all of its weight loss claims, as well as claims that Stemulite supplementation will result in a “20% increase in strength” and a “… 25% increase in strength within a week,” and the claim that “The Stemulite combination of mitochondrial energizers, free radical scavengers, amino acid ‘stackers,’ immune stimulators, stem-cell recruiters, inflammatory down-regulators, rest and sleep enhancers, and a rare earth mineral that produces mood elevation andHPAA synchronizing of all hormonal functions is without doubt the most complete and effective workout and fitness supplement available in the world to be necessary and proper.
NAD further found there was insufficient evidence in the record to support the remaining claims and testimonials regarding improvements or increases in sleep, muscle, endurance and wellness and energy, and recommended they be discontinued. The company, in its advertiser’s statement, said that it believes “the remaining claims, on a component by component basis, are supported by existing data. However, the company noted, “We have retained counsel to further review our materials on an ongoing basis and have every intention on being compliant in all respects.
NAD Recommeds Flora, Inc., Discontinue Certain Testimonials, Modify Certain Claims For “Udo’s Oil 3-6-9 Blend”
New York, New York – Nov. 14, 2011 – The National Advertising Division of the Council of Better Business Bureaus Claims has recommended that Flora, Inc., discontinue certain testimonials and modify certain performance claims for Udo’s Oil 3-6-9 Blend, a dietary supplement. NAD, the advertising industry’s self-regulatory forum, reviewed the claims for the product as part of NAD’s ongoing monitoring program. NAD reviewed performance claims that included: “42% More Endurance* * the Robert Universe 36-Week Elite Strength Athlete Study” “Strength. Stamina. Recovery.” “Athletes around the world are experiencing greater strength, improved stamina and faster recovery using Udo’s Oil. Now it’s your turn.” These claims appeared together in a print advertisement depicting a man running over rocks near a mountain lake.
NAD also reviewed claims presented through testimonials, including: Performance improvements are “real and lasting” “Reduced joint pain, weight loss, improved digestion, faster recovery, clear skin, balanced energy, reduced food cravings and improved performance are all benefits my clients and I have gained from adding Udo’s Oil to our diets. “Lose tremendous amounts of body fat, feel less depressed, sleep better.” “dry itchy patchy skin…disappeared after I put her on two tablespoons of Udo’s every day.” “My skin looked brighter, more refreshed and my skin was even with no acne. My hair was thicker and less dull and my nail beds grew stronger.”
(Full text of decision available to media upon request.) The advertiser described Udo’s Oil 3-6-9 Blend as a special combination of cold and oxygen free-pressed, unrefined, organic oil derived from certified organic flaxseed, sunflower and sesame seeds to yield a 2:1 ratio of omega-3 to omega-6 essential fatty acids. The advertiser offered as support for its claims as 2009 study entitled “Evaluating The Effect Of A Blend Of Omega-3 And Omega-6 Oils On The Physical Endurance Of High Level Strength Athletes.
The advertiser described Udo’s Oil 3-6-9 Blend as a special combination of cold and oxygen free-pressed, unrefined, organic oil derived from certified organic flaxseed, sunflower and sesame seeds to yield a 2:1 ratio of omega-3 to omega-6 essential fatty acids. The advertiser offered as support for its claims as 2009 study entitled “Evaluating The Effect Of A Blend Of Omega-3 And Omega-6 Oils On The Physical Endurance Of High-Level Strength Athletes.
Following its review of the advertiser’s evidence, NAD noted concerns with the study’s methodology. NAD noted that that study’s authors acknowledged that the “number of missing measurements, lack of a control group and failure to blind participants limited the validity of the findings and conceded that the results may be attributed the placebo effect>” NAD recommended that the advertiser discontinue the following unsupported claims: 42% More Endurance* * the Robert Universe 36-Week Elite Strength Athlete Study performance improvements are real and lasting.
The skin was even with no acne. Hair was thicker and less dull and my nail beds grew stronger. “I’ve seen my clients: lose tremendous amounts of body fat, feel less depressed, sleep better. Reduced joint pain, weight loss, improved digestion, faster recovered and improved performance are all benefits my clients and I have gained from adding Udo’s Oil to our diets. Improved dry itchy patchy skin…disappeared after I put her on two tablespoons of Udo’s every day. Athletes around the world are experiencing greater strength, improved stamina and faster recovery using Udo’s Oil.
“I’ve seen my clients: lose tremendous amounts of body fat, feel less depressed, sleep better. R]educed joint pain, weight loss, improved digestion, faster recovered and improved performance are all benefits my clients and I have gained from adding Udo’s Oil to our diets. Improved dry itchy patchy skin…disappeared after I put her on two tablespoons of Udo’s every day. Athletes around the world are experiencing greater strength, improved stamina and faster recovery using Udo’s Oil.
NAD noted that nothing in its decision prevents the advertiser from making claims about general well-being or claims that the ingredient flaxseed oil may help skin conditions. Further, NAD noted that nothing in its decision prevents the advertiser from using testimonials that claim that participants believed they experienced enhanced performance. The company, in its advertiser’s statement, said that while it “disagrees with some of the conclusions reached, we fully understand the concerns raised by the NAD. As such, and in the spirit of cooperation, Flora accepts the NAD’s decision in its entirety and will discontinue using the statements and testimonials identified in the decision.” Follow Us! ASRC Digests Click below to download ASRC digests, excerpts from industry-specific cases. Blogroll CARU Blog ERSP Blog Quick Search Quick Search Dos and Don’ts
Study: Anti-Aging Supplements Best Taken in Middle Age
To get the most out of so-called anti-aging supplements, it’s best to take them during middle age, rather than waiting until, after age 65, a new study on rats suggests. Middle-aged rats showed improvements in their physical abilities after receiving anti-aging supplements, while older rats did not, the researchers say. “It is possible that there is a window during which these compounds will work, and if the intervention is given after that time it won’t work,” said study scientist Jinze Xu, a postdoctoral researcher at the University of Florida’s Institute on Aging.
However, results in rat studies do not necessarily apply to humans, and further research will be needed to confirm the findings. Rodent strength Scientists don’t fully understand all the processes that lead to loss of function as people age. But more and more research points to the cell’s powerhouses, called mitochondria, as an important player in aging. Mitochondria are largely responsible for generating energy within a cell, but they also produce so-called free radicals, which are molecules with extra electrons that can cause damage — throughout the cell and within the mitochondria itself.
Too much damage can cause the mitochondria to stop working properly. To address that problem, many anti-aging studies and supplements are geared toward reducing the effects of free radicals. The current study tested a commercially available supplement marketed for relieving chronic fatigue and protecting against muscle aging. The supplement contains the antioxidant coenzyme Q10, creatine — a compound that aids in muscle performance — and ginseng, which also has been shown to have antioxidant properties. (Antioxidants ameliorate damage caused by free radicals.) find anti-aging supplements that really work
The researchers fed the supplement to middle-aged 21-month-old and late-middle-aged 29-month-old rats — corresponding to 50- to 65-year-old and 65- to 80-year-old humans, respectively — for six weeks, and measured how strongly their paws could grip. Grip strength in rats is analogous to physical performance in humans, and deterioration in grip strength can provide useful information about muscle weakness or loss seen in older adults. At the end of the six weeks, grip strength had improved 12 percent in the middle-aged rats compared with controls. No improvement was found in the older group. Measurements of the function of mitochondria corresponded with the grip strength findings.
Stress tests showed that mitochondrial function improved 66 percent compared with controls in middle-aged rats but not in the older ones. That suggests these anti-aging supplements might be of greater effect before major age-related functional and other declines have set in, the researchers said. More power to the powerhouses Interestingly, although the older rats had no improvement in physical performance or mitochondrial function, they had less free radical damage compared with the control rats. Researchers speculate that while the
Researchers speculate that while the supplement helped to reduce the free radical damage, the damage may have been too great in these old animals for the effect to actually restore the mitochondrial function. Future research should focus on boosting the health of the mitochondria, the researchers say, since well-working mitochondria will produce fewer free radicals. Also, clinical trials need to be performed to test the effectiveness of the supplements in humans. The results were published last week in the journal PLoS One.
The manufacturers of the supplement donated the quantity used in the study and provided support for the postdoctoral researcher and analyses. The animals used in the study were paid for through grants from the National Institute on Aging.
Over the years the anti-aging community ahs been a buzz about NAD and all the benefits that can be achieved while taking NAD like improved energy, stamina, weight loss, better sleep, building muscle and strength. This is a newer supplement and more research needs to be done. Find 5 supplements for anti-aging that really work. Take vitamin C,E, Coenzyme Q10, Glueosmaine and A. Most of these vitamins can come from the food you eat including organic fruits and vegetables however if you want to increase your vitamin levels you can take supplements for added benefit. Dr Oz comments on supplement longevety and how supplments can help your life.
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Patricia Lynn
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